Welcome to the age of interactive generative media

AI News

• Welcome to the age of interactive generative media - where interactive and adaptive content is auto-generated and customized for individual users to maximize persuasive impact. AI will unleash an entirely new form of media that is highly personalized, fully interactive and potentially far more manipulative than any form of targeted content we have faced to date.

• Meta is enabling generative advertising that will enable companies to automate the creation of multiple versions of adverts featuring different text and images aimed at different audiences.

• Leading economists from Stanford and MIT conducted a study on the economic impact of new AI systems, using a version of ChatGPT. They found that using ChatGPT technology led to a 14% increase in productivity among customer support representatives, who were able to resolve more issues per hour. Additionally, new employees were able to perform at the level of experienced employees more quickly, “it got them up the learning curve a lot faster” These findings have important implications for productivity and living standards.

• "We're going to have personalized medicine; we're going to have personalized law; we're going to have personalized education; we're going to personalize everything" Ashton Kutcher said at the Milken Institute's Global Conference on Monday."If you're a company, and you're sleeping on this, you're probably going to be out of business."

• “Health care is going to change. Writing is going to change. Research is going to change.” Som Biswas, a radiologist at the University of Tennessee Health Science Center, has used OpenAI’s chatbot to write at least 16 papers in four months, and has published five articles in four different journals, including “ChatGPT and the Future of Medical Writing,” which was published in Radiology after undergoing peer-review.

• Need to update your privacy policy due to AI? JDSupra lays out a five-point checklist.

• HBS professor Broderick Turner discusses confronting racism in AI and how it ‘creates a better future for all of us.’ We have this opportunity right now to avoid using data from the past. We can create systems, so the future doesn’t replicate the past but creates a better future for all of us.

AI Tools

RunwayML is the ChatGPT of the video, enabling users to generate and modify videos with artificial intelligence quickly and easily.

AI Learning

• 5 online tools to improve your prompt engineering skills.

• Washington Post’s glossary of AI terms to know.